What's The New Update On Universal Analytics 360?
Universal Analytics 360 has gone through several updates since its launch, and here are some of the latest ones:
- Enhanced Ecommerce: Universal Analytics 360 has added a new feature called Enhanced Ecommerce, which allows you to track and analyze more detailed data on your e-commerce website, such as product impressions, clicks, and purchases. This feature helps you to understand how users interact with your products and optimize your e-commerce website accordingly.
- Cross-Device Tracking: With the increasing number of users accessing websites on multiple devices, Universal Analytics 360 now offers cross-device tracking. This allows you to track the user's interactions with your website across different devices and understand their behavior more comprehensively.
- User ID: Universal Analytics 360 now allows you to track users across different devices and sessions by assigning a unique User ID to each user. This helps you to understand the user's behavior and create personalized experiences for them.
- Data Import: Universal Analytics 360 has also introduced data import, which allows you to import data from other sources such as CRM systems, offline transactions, and other third-party tools. This feature helps you to combine data from various sources to get a more comprehensive view of your users' behavior.
- Attribution Modeling: Universal Analytics 360 now offers a more comprehensive approach to attribution modeling, allowing you to assign credit to different touchpoints in the user's journey. This feature helps you to understand the effectiveness of your marketing campaigns and optimize them for better results.
These are some of the latest updates on Universal Analytics 360, and they offer several new features and functionalities that help you to track and analyze user behavior more comprehensively and optimize your website and marketing campaigns accordingly.