Digital Media Strategy For E-Commerce Course

Sure, here are 20 potential topics that could be covered in a Digital Media Strategy for E-Commerce course:
- Introduction to digital media strategy for e-commerce.
- Understanding the digital landscape for e-commerce.
- Developing a digital marketing strategy for e-commerce.
- Creating a customer persona and targeting them with digital media.
- Keyword research and SEO strategy for e-commerce.
- Creating a content strategy for e-commerce.
- Social media strategy for e-commerce.
- Developing a PPC (pay-per-click) strategy for e-commerce.
- Email marketing strategy for e-commerce.
- Retargeting strategy for e-commerce.
- Affiliate marketing strategy for e-commerce.
- Influencer marketing strategy for e-commerce.
- Creating a landing page strategy for e-commerce.
- Conversion rate optimization for e-commerce.
- Understanding Google Analytics and measuring success.
- E-commerce analytics and tracking.
- Customer retention strategies for e-commerce.
- Customer service and support for e-commerce.
- Legal considerations for e-commerce marketing.
- Emerging trends and best practices in digital media strategy for e-commerce.
These are just a few potential topics that could be covered in a Digital Media Strategy for E-Commerce course. The actual curriculum and content may vary based on the instructor, institution, and student needs.