Module 1: Introduction to Google Ads

• Understanding the basics of Google Ads
• Setting up a Google Ads account
• Exploring the Google Ads interface and navigation
• Understanding the different types of Google Ads campaigns

In this module, you will learn the basics of Google Ads and how to set up your own Google Ads account. You will also explore the Google Ads interface and learn about the different types of Google Ads campaigns.

Module 2: Keyword Research and Ad Creation

• Conducting a keyword research for Google Ads
• Creating effective Google Ads campaigns
• Writing compelling ad copy
• Best practices for ad design and targeting

In this module, you will learn how to conduct keyword research for Google Ads and create effective Google Ads campaigns. You will also learn how to write compelling ad copy and apply best practices for ad design and targeting.

Module 3: Managing and Optimizing Google Ads Campaigns

• Setting up tracking and conversion tracking
• Monitoring and optimizing Google Ads performance
• A/B testing and analyzing results
• Understanding bidding strategies and budgeting

In this module, you will learn how to set up tracking and conversion tracking for your Google Ads campaigns. You will also learn how to monitor and optimize your Google Ads performance, conduct A/B testing, and analyze your results. You will also learn about bidding strategies and budgeting.

Module 4: Advanced Google Ads Strategies

• Remarketing and retargeting campaigns
• Display advertising and Google Shopping
• YouTube advertising
• Scaling and automating your Google Ads campaigns

In this module, you will learn about advanced Google Ads strategies, including remarketing and retargeting campaigns, display advertising and Google Shopping, and YouTube advertising. You will also learn how to scale and automate your Google Ads campaigns.

Module 5: Google Ads Certification Preparation

• Preparing for the Google Ads certification exam
• Reviewing important concepts and skills
• Practice exams and quizzes

In this module, you will learn how to prepare for the Google Ads certification exam. You will review important concepts and skills and take practice exams and quizzes to test your knowledge.