Directory submission is an off-page SEO technique that involves submitting your website URL and other relevant information to online directories. These directories are websites that categorize and list other websites based on their content and niche. By submitting your website to directories, you can increase your website's visibility and improve its search engine rankings.

There are two types of directories - general directories and niche directories. General directories accept submissions from all types of businesses, while niche directories only accept submissions from websites that belong to a specific industry or niche. For example, if you have a website that sells sports equipment, you can submit your website to a sports directory.

The process of directory submission involves choosing the right directories, filling out submission forms, and submitting your website's details. The information you need to submit includes your website's URL, title, description, keywords, and contact details. The submission process can be done manually by visiting each directory and filling out the forms, or it can be done using software or tools that automate the process.

There are several benefits to directory submission. Firstly, it helps to increase your website's visibility and reach. When you submit your website to directories, people who are looking for information on your niche can find your website easily. Secondly, it helps to improve your website's search engine rankings. When your website is listed in directories, search engines consider it as a credible and trustworthy source, which can boost your search engine rankings.

However, it is important to note that not all directories are created equal. Some directories have low authority and can even harm your website's search engine rankings. It is important to choose high-quality directories that have a good reputation and are relevant to your niche.

In conclusion, directory submission is a simple and effective off-page SEO technique that can improve your website's visibility and search engine rankings. However, it is important to choose high-quality directories and to submit your website's details accurately and consistently.