Module 1: Introduction to Social Media Marketing

• Understanding the basics of social media marketing
• Setting goals and objectives
• Identifying target audience and personas
• Conducting competitive analysis

In this module, you will learn about the basics of social media marketing, including setting goals and objectives, identifying your target audience and personas, and conducting competitive analysis. This module will provide you with a foundation to build your social media marketing strategy.

Module 2: Social Media Platforms

• Overview of major social media platforms
• Choosing the right platform for your business
• Creating and optimizing social media profiles
• Understanding the algorithms and best practices for each platform

In this module, you will learn about the major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. You will also learn how to choose the right platform for your business, create and optimize your social media profiles, and understand the algorithms and best practices for each platform.

Module 3: Content Marketing for Social Media

• Creating a content marketing strategy
• Developing a content calendar
• Creating and curating content
• Using visuals and multimedia in social media marketing

In this module, you will learn how to create a content marketing strategy for social media, develop a content calendar, create and curate content, and use visuals and multimedia in social media marketing. This module will help you create engaging content that resonates with your audience.

Module 4: Social Media Advertising

• Understanding social media advertising
• Setting up and managing social media ad campaigns
• Targeting and retargeting
• Analyzing and optimizing ad performance

In this module, you will learn about social media advertising, including how to set up and manage social media ad campaigns, targeting and retargeting, and analyzing and optimizing ad performance. This module will help you use social media advertising to reach a wider audience and drive conversions.

Module 5: Social Media Analytics and Reporting

• Understanding social media analytics and metrics
• Setting up and using social media analytics tools
• Creating reports and analyzing data
• Using data to improve social media marketing strategy

In this module, you will learn about social media analytics and metrics, how to set up and use social media analytics tools, create reports and analyze data, and use data to improve your social media marketing strategy. This module will help you measure the success of your social media marketing efforts and make data-driven decisions.