Sure, here are 20 potential topics that could be covered in an Advanced Social Media Marketing 2.0 Course:

1. Introduction to advanced social media marketing.
2. Developing a comprehensive social media marketing strategy.
3. Conducting a social media audit and identifying areas for improvement.
4. Creating a social media content calendar.
5. Using social media for customer service and support.
6. Creating engaging social media content, including text, images, and videos.
7. Understanding the role of social media influencers and how to work with them.
8. Creating and managing social media campaigns.
9. Measuring the success of social media campaigns using analytics tools.
10. Understanding the legal aspects of social media marketing.
11. Using social media for market research and audience analysis.
12. Developing a social media crisis management plan.
13. Implementing social media advertising campaigns, including Facebook and Instagram ads.
14. Understanding the role of social media in search engine optimization (SEO).
15. Best practices for social media optimization (SMO).
16. Using social media to drive website traffic and sales.
17. Creating engaging video content for social media.
18. Emerging trends in social media marketing, such as live video and augmented reality.
19. Using social media for customer retention and loyalty.
20. Building a personal brand as a social media marketer.

These are just a few potential topics that could be covered in an Advanced Social Media Marketing 2.0 Course. The actual curriculum and content may vary based on the instructor, institution, and student needs.