Module 1: Introduction to SEO Archives

• What are SEO archives and why are they important?
• Types of SEO archives (organic search, backlinks, advertising, social media)
• How to use SEO archives to improve your SEO strategy

Module 2: Organic Search Archives

• Understanding organic search rankings and traffic
• Tracking organic search rankings over time
• Analyzing changes in organic search rankings and traffic
• Using organic search archives to inform your content strategy

Module 3: Backlink Archives

• Understanding the importance of backlinks for SEO
• Tracking backlinks over time
• Analyzing changes in backlink quality and quantity
• Using backlink archives to inform your link-building strategy

Module 4: Advertising Archives

• Understanding the benefits of PPC advertising
• Tracking ad spend, impressions, clicks, and conversions over time
• Analyzing changes in ad performance
• Using advertising archives to inform your PPC strategy

Module 5: Social Media Archives

• Understanding the importance of social media for SEO
• Tracking social media engagement (likes, shares, followers) over time
• Analyzing changes in social media engagement
• Using social media archives to inform your social media strategy

Module 6: Tools for SEO Archives

• Introduction to SEMrush and other SEO tools
• How to use SEMrush to track SEO archives
• Other tools for tracking SEO archives

Module 7: Using SEO Archives to Improve Your SEO Strategy

• Analyzing trends and patterns in SEO archives
• Identifying areas for improvement in your SEO strategy
• Using SEO archives to inform your content, link-building, and social media strategies
• Best practices for using SEO archives to improve your SEO strategy

Module 8: Case Studies and Examples

• Real-world examples of how companies have used SEO archives to improve their SEO strategies
• Case studies of successful SEO strategies that incorporated SEO archives
• Q&A and discussion on how to apply these strategies to your own SEO efforts

By the end of this course, students should have a solid understanding of the different types of SEO archives, how to track and analyze them, and how to use them to improve their SEO strategy. They should also have a good grasp of the tools available for tracking SEO archives and the best practices for using this data to drive results.