Here's a module outline for a comprehensive digital marketing course covering SEO and SMO:

Module 1: Introduction to Digital Marketing

• Overview of digital marketing
• Understanding the digital marketing ecosystem
• Understanding digital marketing strategies and tactics

Module 2: Search Engine Optimization (SEO)

• Introduction to search engines
• Understanding search engine algorithms
• On-page and off-page optimization techniques
• Keyword research and analysis
• Link building strategies
• SEO tools and metrics

Module 3: Social Media Optimization (SMO)

• Introduction to social media
• Understanding social media platforms and their algorithms
• Creating and optimizing social media profiles
• Social media content creation and distribution
• Social media advertising and promotion
• SMO tools and metrics

Module 4: Digital Advertising and PPC

• Introduction to digital advertising
• Understanding pay-per-click (PPC) advertising
• Creating and optimizing PPC campaigns
• Display advertising and retargeting
• Google Ads and Bing Ads
• Digital advertising tools and metrics

Module 5: Email Marketing

• Introduction to email marketing
• Understanding email marketing campaigns
• Building email marketing lists
• Creating effective email marketing content
• Email marketing tools and metrics

Module 6: Analytics and Reporting

• Introduction to web analytics
• Setting up Google Analytics
• Understanding website metrics and analytics
• Creating reports and analyzing data
• Using data to improve digital marketing strategies

Module 7: Project-based Learning

• Applying digital marketing skills to real-world projects
• Developing a digital marketing campaign for a business or organization
• Presenting the project and getting feedback

These modules cover the essential skills and techniques required to become proficient in digital marketing, including SEO and SMO. Additional modules can be added based on the specific needs and requirements of the course.