Here's a module outline for a Marketing Fundamentals course:

Module 1: Introduction to Marketing

• Understanding the definition and importance of marketing
• Identifying the different marketing approaches and philosophies
• Understanding the marketing mix (4 Ps): product, price, promotion, and place

Module 2: Market Research

• Understanding the importance of market research
• Identifying different types of market research
• Conducting market research: data collection and analysis

Module 3: Consumer Behavior

• Understanding consumer behavior theories
• Identifying the different factors that influence consumer behavior
• Applying consumer behavior theories to marketing strategies

Module 4: Segmentation, Targeting, and Positioning (STP)

• Understanding market segmentation
• Identifying target markets
• Positioning the product or service in the market

Module 5: Marketing Communications

• Understanding the different types of marketing communication
• Identifying the communication process
• Creating effective marketing messages

Module 6: Digital Marketing

• Understanding the basics of digital marketing
• Identifying the different digital marketing channels
• Creating digital marketing campaigns

Module 7: Marketing Planning

• Understanding the marketing planning process
• Developing a marketing plan
• Evaluating and controlling the marketing plan

Module 8: Project-based Learning

• Applying marketing fundamentals to real-world projects
• Conducting market research and analysis
• Developing a marketing plan for a product or service

These modules cover the essential skills and techniques required to become proficient in marketing fundamentals. Additional modules can be added based on the specific needs and requirements of the course.