Here's a module outline for a Social Media Marketing course:

Module 1: Introduction to Social Media Marketing

• Understanding the definition and importance of social media marketing
• Identifying the different social media platforms and their audiences
• Understanding the benefits and challenges of social media marketing

Module 2: Social Media Strategy Development

• Understanding the importance of a social media strategy
• Identifying business goals and objectives
• Developing a social media strategy and plan

Module 3: Content Creation and Curation

• Understanding the importance of content in social media marketing
• Creating and curating engaging content for social media platforms
• Developing a content calendar and schedule

Module 4: Community Building and Management

• Understanding the importance of building and managing a community on social media
• Identifying and engaging with target audience
• Handling customer complaints and feedback

Module 5: Social Media Advertising

• Understanding the basics of social media advertising
• Creating and managing social media ad campaigns
• Measuring and analyzing the effectiveness of social media ads

Module 6: Influencer Marketing

• Understanding the basics of influencer marketing
• Identifying and partnering with influencers
• Developing and executing an influencer marketing campaign

Module 7: Analytics and Reporting

• Understanding the importance of analytics in social media marketing
• Identifying and tracking key performance indicators (KPIs)
• Creating reports and analyzing data to measure the success of social media campaigns

Module 8: Project-based Learning

• Applying social media marketing skills to real-world projects
• Developing a social media marketing strategy and plan
• Creating and executing social media campaigns

These modules cover the essential skills and techniques required to become proficient in social media marketing. Additional modules can be added based on the specific needs and requirements of the course.