Module 1: Introduction to Marketing Advertising

• Understanding the principles of marketing and advertising
• Identifying different types of marketing and advertising strategies
• Understanding the role of marketing and advertising in business

Module 2: Consumer Behavior and Market Research

• Understanding consumer behavior and how it affects marketing and advertising
• Conducting market research and using data to inform marketing and advertising decisions
• Developing target audience profiles and identifying key consumer insights

Module 3: Branding and Positioning

• Understanding the importance of branding in marketing and advertising
• Developing a brand identity and brand positioning strategy
• Creating a brand story and brand messaging

Module 4: Advertising and Promotion

• Creating effective advertising and promotional campaigns
• Understanding different types of advertising media (TV, radio, print, digital, social media)
• Creating ad copy and design that resonates with the target audience

Module 5: Digital Marketing and Advertising

• Understanding the basics of digital marketing and advertising
• Developing effective digital marketing campaigns (social media, email, content marketing, search engine optimization, search engine marketing)
• Measuring and analyzing digital marketing campaign performance

Module 6: Ethics and Regulatory Environment

• Understanding ethical and legal considerations in marketing and advertising
• Adhering to regulatory requirements (e.g. FTC regulations, advertising standards, data privacy laws)

Module 7: Project-based Learning

• Applying marketing and advertising skills to real-world projects
• Developing a comprehensive marketing and advertising plan
• Collaborating with others to complete a project

These modules cover the essential skills and techniques required to become proficient in marketing and advertising. Additional modules can be added based on the specific needs and requirements of the course.