Here's a module outline for a Search Engine Marketing (SEM) course:

Module 1: Introduction to SEM

• Understanding the definition and importance of SEM
• Identifying the different types of search engine advertising
• Understanding the benefits and challenges of SEM

Module 2: Keyword Research

• Understanding the importance of keyword research in SEM
• Identifying relevant and high-traffic keywords
• Analyzing and selecting appropriate keywords for campaigns

Module 3: Ad Copy Creation

• Understanding the importance of ad copy in SEM
• Developing effective ad copy for search engine ads
• Testing and optimizing ad copy for better performance

Module 4: Campaign Setup and Management

• Setting up and managing SEM campaigns
• Creating ad groups and targeting options
• Setting up bidding strategies and budgets

Module 5: Performance Metrics and Optimization

• Understanding the key performance metrics in SEM
• Analyzing campaign performance and identifying areas for optimization
• Applying optimization techniques to improve campaign performance

Module 6: Display Advertising and Retargeting

• Understanding the basics of display advertising
• Setting up display advertising campaigns
• Implementing retargeting strategies to reach potential customers

Module 7: Video Advertising

• Understanding the basics of video advertising
• Setting up video advertising campaigns on YouTube
• Measuring and optimizing video ad performance

Module 8: Analytics and Reporting

• Understanding the importance of analytics in SEM
• Identifying and tracking key performance indicators (KPIs)
• Creating reports and analyzing data to measure the success of SEM campaigns

Module 9: Project-based Learning

• Applying SEM skills to real-world projects
• Developing an SEM strategy and plan
• Creating and executing SEM campaigns

These modules cover the essential skills and techniques required to become proficient in SEM. Additional modules can be added based on the specific needs and requirements of the course.