SEMrush is a popular digital marketing tool that provides users with insights and data on various aspects of their online presence, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. SEMrush also provides several types of archives that allow users to track their website's performance over time and compare it to their competitors. Here are some of the different types of archives that SEMrush supports:
- Organic search archives: SEMrush allows users to track their website's organic search rankings for specific keywords over time. Users can view how their rankings have changed over a period of days, weeks, months, or years. SEMrush also provides data on the search volume for each keyword, the number of search results, and the estimated traffic potential.
- Backlink archives: SEMrush provides data on a website's backlinks, including the number of backlinks, referring domains, and anchor text used. Users can track how their backlink profile has changed over time and view historical data on their backlink acquisition.
- Advertising Archives: SEMrush allows users to track their PPC advertising campaigns and view historical data on their ad spend, impressions, clicks, and conversions. Users can also view data on their competitors' advertising campaigns and compare their performance to their own.
- Social media archives: SEMrush provides data on a website's social media presence, including the number of followers, likes, and shares. Users can track their social media performance over time and view historical data on their engagement rates and follower growth.
SEMrush archives can be used to analyze trends, identify areas for improvement, and track progress over time. By using SEMrush archives, users can gain valuable insights into their online presence and make data-driven decisions to improve their digital marketing strategies.