A Digital Marketing SEO course typically covers the following topics:

1. Introduction to Digital Marketing:

• Overview of digital marketing and its benefits
• Understanding the customer journey and user behavior
• Types of digital marketing channels and strategies
• Setting digital marketing goals and objectives

1. Search Engine Optimization (SEO):

• Understanding the basics of SEO and its importance
• Keyword research and analysis
• On-page optimization techniques
• Off-page optimization techniques
• Technical SEO
• Local SEO
• SEO for mobile devices
• Tools for SEO analysis and reporting

1. Pay-Per-Click (PPC) Advertising:

• Overview of PPC advertising and its benefits
• Setting up and managing PPC campaigns
• Keyword research for PPC
• Creating ad copy and landing pages
• Bid management strategies
• Ad performance analysis and optimization

1. Social Media Marketing:

• Overview of social media marketing and its benefits
• Setting up and managing social media accounts
• Creating and curating content for social media
• Building a social media following
• Social media advertising and targeting
• Social media analytics and reporting

1. Content Marketing:

• Overview of content marketing and its benefits
• Creating a content marketing strategy
• Creating and optimizing content for SEO
• Creating and promoting content for social media
• Measuring content marketing success

1. Email Marketing:

• Overview of email marketing and its benefits
• Creating email marketing campaigns
• Creating and optimizing email content
• Managing email lists and subscribers
• Email marketing analytics and reporting

1. Analytics and Reporting:

• Understanding web analytics and its importance
• Setting up and managing analytics accounts
• Measuring and analyzing website traffic
• Tracking and measuring digital marketing campaigns
• Creating reports and dashboards

In summary, a Digital Marketing SEO course covers the basics of digital marketing, including SEO, PPC advertising, social media marketing, content marketing, email marketing, and analytics and reporting. Students will learn how to create and manage digital marketing campaigns, optimize content for search engines and social media, track and measure campaign performance, and report on digital marketing success. By the end of the course, students should be able to apply digital marketing strategies and techniques to promote their own business or work for clients.