Social Media Marketing

Course Outline:

1. Introduction to Social Media Marketing
   • Definition of Social Media Marketing
   • History of Social Media Marketing
   • Advantages and Disadvantages of Social Media Marketing
2. Social Media Platforms and their Features
   • Overview of Social Media Platforms
   • Facebook, Twitter, Instagram, LinkedIn, YouTube
   • Features and Tools of Social Media Platforms
3. Social Media Strategy Development
   • Defining Social Media Objectives and Goals
   • Identifying Target Audience and Competitors
   • Creating a Social Media Content Strategy
   • Developing a Social Media Posting Schedule
4. Social Media Advertising and Promotion
   • Overview of Social Media Advertising
   • Creating Social Media Ads
   • Targeting the Right Audience
   • Measuring Ad Performance
5. Social Media Analytics and Reporting
   • Overview of Social Media Analytics
   • Metrics to Track and Measure
   • Social Media Monitoring and Listening
   • Reporting and Analysis of Social Media Performance
6. Social Media Crisis Management
   • Importance of Social Media Crisis Management
   • Creating a Social Media Crisis Plan
   • Responding to Social Media Crisis
   • Case Studies of Social Media Crisis Management

Who can take this course:

This course is suitable for anyone who wants to learn how to effectively use social media platforms for marketing purposes. It is ideal for business owners, entrepreneurs, marketing professionals, and individuals interested in pursuing a career in social media marketing.

Prerequisites:

There are no formal prerequisites for this course. However, basic knowledge of social media platforms and marketing principles would be helpful.

Assessment:

Assessment will be based on class participation, assignments, and a final project. Participants will receive a certificate upon successful completion of the course.