Social media marketing course in Faisalabad
Is social media marketing a good course? Shan
Social Media Marketing
Course Outline:
- Introduction to Social Media Marketing
- Definition of Social Media Marketing
- History of Social Media Marketing
- Advantages and Disadvantages of Social Media Marketing
- Overview of Social Media Platforms
- Facebook, Twitter, Instagram, LinkedIn, YouTube
- Features and Tools of Social Media Platforms
- Defining Social Media Objectives and Goals
- Identifying Target Audience and Competitors
- Creating a Social Media Content Strategy
- Developing a Social Media Posting Schedule
- Overview of Social Media Advertising
- Creating Social Media Ads
- Targeting the Right Audience
- Measuring Ad Performance
- Overview of Social Media Analytics
- Metrics to Track and Measure
- Social Media Monitoring and Listening
- Reporting and Analysis of Social Media Performance
- Importance of Social Media Crisis Management
- Creating a Social Media Crisis Plan
- Responding to Social Media Crisis
- Case Studies of Social Media Crisis Management
- Social Media Platforms and their Features
- Social Media Strategy Development
- Social Media Advertising and Promotion
- Social Media Analytics and Reporting
- Social Media Crisis Management
Who can take this course:
This course is suitable for anyone who wants to learn how to effectively use social media platforms for marketing purposes. It is ideal for business owners, entrepreneurs, marketing professionals, and individuals interested in pursuing a career in social media marketing.
Prerequisites:
There are no formal prerequisites for this course. However, basic knowledge of social media platforms and marketing principles would be helpful.
Assessment:
Assessment will be based on class participation, assignments, and a final project
